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How to hang a Victrola sign.


Mlund
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While we will never make it as professional sign hangers, we were able to get the Victrola sign hung and lighted today. Hanging a 8ft x 3 ft 150 lb Victrola sign 11 feet up on a wall was a bit of a challenge. I am happy to report that the sign and all 3 sign hangers survived the ordeal. A special thanks to Curt Angstman and my very understanding wife - I would have never gotten it up without their help. It is now securely hanging in it’s new home and lighting my music building.

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Edited by Mlund
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Fantastic sign. What a nice addition to your beautiful room. I loved the pictures of it going up! Sure wish I had one and had room for it if I did! Congratulations!

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Thanks for letting me help, Mike, it was a great afternoon...

 

The sign went up without much trouble, fishing the wiring up the wall to the attic was a little tricky...

Edited by CurtA
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34 minutes ago, Fran604g said:

A real statement piece, and great secondary lighting! 

We collectors call that "mood lighting".  A great piece for sure. 

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Gee, a glass of wine, soft music, a cozy couch, and that soft lighting would put me in the mood...to sleep!

 

Seriously, it looks fabulous, Mike!  Is there any history on its original location?

 

George P.

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3 hours ago, phonogfp said:

Gee, a glass of wine, soft music, a cozy couch, and that soft lighting would put me in the mood...to sleep!

 

Seriously, it looks fabulous, Mike!  Is there any history on its original location?

 

George P.

Hand lettering on the sign says L.F.R. Bellows Co., Detroit Michigan. L.F.R Bellows was a major sign company in Detroit that installed and serviced signs. That would suggest that this sign originally hung outside a Victor dealer somewhere in the Detroit area. I am hopeful of finding a picture of this sign hanging in it’s original location in Detroit. If anyone has any photos of any Victor dealers in the Detroit area I would love to see them.

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I wonder if the Bellows Company (or the manufacturer, if different, since Bellows is shown as "Agent") offered these signs in The Voice of the Victor to dealers? 

 

George P.

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Great question!! Was LFR Bellows a licensed agent to sell these signs on behalf of Victor to dealers or could they have been a manufacturer of these signs? I found this 1924 advertisement in which they are described as designers and manufacturers of electric and flexlume signs which would suggest that they could have designed and manufactured these signs for Victor to sell to their dealers. 

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