Dixie Shoe Steppers - The New Step / I'm Still Caring (1929)

[Jeff238]

 

The Dixie Shoe Steppers were a dance band created to promote Dixie Shoes the main selling point of which was a $3 pair equivalent to any $4 shoes, see attached ad pdf.  The Dixie Shoe Steppers recorded a series of programs which were distributed to radio stations in the midwestern states on 12" records pressed by Brunswick.  WLW in Cincinnati, Ohio featured a Dixie Shoe Steppers program on Saturday nights at 7pm local time.  A listing of shows recorded in 1929 may be found here https://adp.library.ucsb.edu/index.php/mastertalent/detail/312341/Dixie_Shoe_Steppers and there were others recorded before and after that.

 

The recording attached here is matrix XE 31359 recorded on 10/28/29 for the National Radio Advertising  Co.  The flip side of this disc is blank.  It is not one of the selections on the B side of the Sunny Meadows lp on Sunbeam records.

 

 

Dixie Shoes ad 3-8-29.pdf

[RodPickett]

Interesting history.   Thanks for posting.